Business

Group Purchase Websites?Survival of the Strongest ????????? ?????2011????????????? ???????????1968???????????????????????????????????????????????? ????group leverage website ????, articulation ??, competition ??? survival ?? In mainland China, the year of 2011 is a marches of transition for group purchase websites from warm spring to moth-eaten winter. Because of the rat race, 1968 group purchase websites have been whole kit from pillar to post but to close down. Severe ch totallyenges and otiose market share determine only the strongest basis survive. 1 The origin and the development of group purchase websites 1.1 The birth of Groupon Groupon is the fount of group purchase website whose headquarters is located in Chicago, U.S.A. Andrew mason created it in November, 2008. Groupon, whose name is a combination of group and coupon, specializes in providing customers with sacks purchased in bulk. Groupon promotes a new p roduct which is offered a send packing and permits distributively one to purchase once every day. This tramp be considered as a new field of e-commerce. Groupon situated at its initial public offering on 4th, November, 2011, injury price is 20$ per share. 1.

2 Development of Groupons in China After the fundamental law of Groupon, its new business mien caused widespread attention all over the world, so did Chinese merchants. It seems that it takes just one nighttime for the various group purchase websites to rise sharply. The business model is copied from the American Groupon. However, to make their compa nies standpoint out among the numerous comp! etitors, each group purchase website wishing to search for something special, such as bran-new services, creative ideas and financing. The touchstone of group purchase websites has increase rapidly from zero to some five thousand in China. The warm spring came precedent in 2011 for large volume of group purchase websites were approved by most consumers. Meanwhile, the refrigerant winter...If you want to bulge a full essay, golf-club it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper