Project management of a company Essay

With the current rapid development of various business. Market competition becomes more and more fierce. Hence, a specific business plan is crucial to help a business successfully achieve goals and become competitive. The aim of this report is to prepare a business plan for a business. Some parts will be analysed in detail below which include a description of the business, sales and marketing strategy and risk management plan. A famous interior designer, Mark, owns Master Furniture (MF) which is located countryside in Melbourne. The major function of MF is providing customized furniture. There are three options provided to customers by MF: buying the existing furniture without any changes, changing the design of existing furniture displayed in showrooms, and providing design plans by customers themselves. In the next five years, MF plans to develop its own ERP system and expand his business to open linkage shops around Victoria. The main marketing principle is that the entire efforts of a company should be directed towards customers needs. MF is positioned as a high quality retailer that offers a unique selling proposition. MF sets its business apart from others due to its unique feature of providing customized goods to its customers. Advertising and Promotion also necessary through a variety of channels in order to attract customers. These approaches include the Internet, newspaper, radio, television and tradeshows. Besides sales and marketing strategy, risk management plan is also a significant factor that cannot be neglected. Specific and deliberate risk management plan should be established in order to minimize the negative influences on the business development and better achieve business goal and objective. The risk management plan contains the following parts, identifying and recording the potential risks, classifying the identified risks and assessing impacts of risks and developing the risk mitigation strategy for each risk. Those identified risks are categorized into six groups, including customer risks, supplier risks, staff risks, competitor risks, product risks and financial risks. 2.Description of the product/service Master Furniture (MF) is a business planned to provide furniture design and sale services for both individual and companies who have special or unique furniture requirements. Goals of enterprise are to provide high-quality customized service that is reliable and convenient. Mark, the owner of Master Furniture, also is a famous interior designer and won many relevant international prizes. Mark praised free spirit as his operation concept, which also directly affects his design. Purposes of establishing this entity are expressing and disseminating his artistic concepts, as well as exchanging ideas with professors and hobbyists. Customers are on top and middle class of society, who have special requirements and enthusiasm for furniture designing are targeted customers. The primary market focuses on special groups, such as the blind, the elder and people who are passionately fond of designing personal furniture. The physical shop locates in the city of Melbourne. Therefore, the target market areas are the suburbs around Melbourne. The shop includes three showrooms, which divided into bedroom, living room and kitchen. Mark designs all furniture displayed in the shop. There also have one meeting room and one stock room, which store the art works and goods customers ordered. Initially, the major function of MF is providing customized furniture. There are three options provided to customers by MF: buying the existing furniture without any changes, changing the design of existing furniture displayed in showrooms, and providing design plans by customers themselves. For the first situation that customers buy furniture directly from the shop and without any change, MF provides discount in delivery service if customers do not want to pick up by themselves. For the second situation that customers want to change the size, color or materials of furniture based on the design of Mark, MF charges extra service fee. The extra service fees are based on the change of furniture. For example, MF charge extra 20% of the furniture price for changing color and extra 30% of price for changing size. In this case, MF provides the design drawing directly to customers in the shop or sent to customers by email. After customer confirm the design, especially in size and color then it will be sent to factory. For the last situation that designs are provided by customers, Mark may provide professional suggestions based on design, such as budget, drawbacks, and safety risks. After the negotiation between Mark and customers, the design drawing will send to the factory. MF owns a truck, which is able to provide delivery service to customers. For loyal customers who had transaction records in MF database, can enjoy discount delivery service as well as customers buy furniture directly from shop and do not have any change. On the other hand, customers also can pick up by themselves. All advertisements include leaflets, which displayed the new designed furniture and price, a phone number that potential and current customers can call to query the service. For the customers who want to change the design or designed by themselves, MF calls customers once their goods arrived in the shop. The background factory of MF is outsourced to Rojos furniture factory, which is located in the countryside of Melbourne. Once Mark confirms the design drawings and send to factory by email or fax, factory sends an invoice which includes due time of production, price, and quantity back to MF. In this period, MF will confirm the price with customers and then response factory. Factory will start to work after receiving the confirmation from MF. After factory completes the invoice and sends goods back to MF, MF will inform customers to decide whether they want to pick up by himself or herself or delivery furniture to home. MF has two full-time receptionists and one part-time driver. When customers step into the MF, the front desk receptionists, who understand Mark’s design concept completely and have excellent communication skills, will communicate with them and introduce products in the showroom to clients. If clients want to design furniture by themselves no matter completely self-design or partly design, they could make appointments with Mark to discuss. When customers decide to purchase, they need to pay whole amounts for existing products or deposit for new design products. Then receptionists will create account for clients in the MF customer information database, which can help customers get discounts for delivery service in next purchase. On the other hand, receptionists also need to confirm delivery information with customers, such as delivery address, time and payment method. Once clients confirm the delivery, it is the responsibility of receptionists to inform delivery information to the driver. The major responsibilities of driver are delivering and unloading products as well as receipts to customers. After customers signing for confirmation, the last mission of driver is bringing back confirmation of customers to MF. MF offers after-sale services to customers, such as maintenance, consultancy. In the next five years, MF will develop its own Enterprise Resources Planning (ERP) system, which includes a website for advertisement Customer Relationship Management System. Moreover, Mark is planning to expand his business, which focusing on open Linkage shops around Victoria. In order to attract more clients, membership will be applied in MF system. Based on the expanding business, more staff is required for different purpose. There are several kinds of positions will available in MF: designers, receptionists, salesman, full time delivery drivers, and back officers. Moreover, as a famous designer, Mark will provide videos in shops to show his award-winning art works, and by this way to disseminate his design concept and let more people know about furniture art. 3.Sales and marketing strategy 3.1 SWOT Based on the goals of MF: build company image, gain competitive market share and refine logistic, productions and operational systems, SWOT analysis applied to in this subsection to analyze strengths, weaknesses, opportunities and threats. The evaluation of the strategic process has to be done in order to conduct the SWOT analysis. Strength †¢In these recent years there is an increase in demand of furniture products that is modern and unique. These classifications make the house of the MF customers to be different from others. And the minimal design is used to express a maximum effect of the art used in the furniture; the arts used in minimal design mostly will be in the form of visual art and music. †¢The MF has the highly educated workers in the organization. The human resources used in both the outlet shop and the factory are skilled, capable of producing the design requested by the customer. †¢Diversity and ideas is the most important strength of the organization. This innovative idea makes us differ from our competitors. Integrating different ideas into a furniture product, that forms the critical success factors. †¢The furniture market has a big democratic market, where there is always a way to establish our organization and product information through the media. This also forms the strength of our organization. Weakness †¢The major part of the weakness lies in the stock control, which is inefficient. There are many cases where the stocks may be outdated. In some cases there may be insufficient stocks. And at sometimes the stocks would not be available on the time needed, sometime available more than what is needed. †¢Trust, forms the core of the business process. The materials that are supplied by the external organizations at sometimes create a lack of trust in them. As the furniture company is mainly dependent on external organization for the raw materials, lose their trust when the raw material is not good and when it is not supplied the time needed. †¢Master Furniture is known especially for its uniqueness in the product. When there is some situation where the organization has to share the knowledge with the other employees and external organization, the knowledge shared can be misused. These cases the organization has to take the risks. †¢The demand for the traditional structure of the furniture’s is decreasing rapidly. On the other hand new innovation and change in this industry has slow absorption. †¢Till a product is completed the quality of the product cannot be judged. Once the quality of the product fails a new product has to be created and the raw materials used cannot also be reused. As known for producing single furniture a large quantity of raw material has to be invested. Opportunities †¢Big potential is developing in the market sector for designing. As the main part of this business is designing as per requested by the customer, the minimal designs are creating new opportunities for these kind of design patterns in the market. †¢The labor cost can be reduced by outsourcing it to the other countries such as China. †¢There is a large scope in the research and development as the customers are looking forward for the uniqueness in the product they buy. So, research and development capability is high. †¢Hybrid solutions can be achieved by blending and balancing. This can be done using the effective production methods. †¢There is only a very little competition in the designing of the modern furniture’s. Threats †¢The major threat to be considered is that the cost of the raw materials, which is always showing upward trend in the rise of the prices. This causes the regular price fluctuation of the products produced. †¢The new ideas or methods that are used in the manufacturing of the product sometimes lead to uncertainties. The innovation in the product cannot be always successful. †¢The MF Company also has to hope with the fast changes and new inventions in the industry. When a new production method is introduced then there will be a change in the stock control. This will lead to a large fluctuation in stock control. 3.2 Marketing Strategy Customers are considered as core in any business. The companies manufacture goods according to the needs of its customers. They would like to increase their market share by beating their competitors through sales. One should have a proper business plan to achieve this. The company should know the likes and dislikes of its customers. Based on these factors it can build a business strategy that allows you to satisfy your customers. The two main marketing principles are: †¢The entire efforts of a company should be directed towards customers needs. †¢Profitable sales volume is more important than maximum sales volume. Positioning: Master furniture is positioned as high quality, moderate price retailer that offers unique customizes goods. As Master furniture provides special services to their customers their goods are positioned at high quality which lean towards higher prices. Their market positioning goals are accomplished through the following: †¢Appointing outstanding sales persons in Master furniture retail store who understand the customer needs. †¢Explaining their manufacturing capabilities and uniqueness through demonstrations. †¢To highlight their ability to customize and quality they should provide invitational sales. Unique Selling Proposition: A unique selling proposition is what your business stands for. It sets your business apart from others. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for. Master furniture sets its business apart from others due to its unique feature of providing customized goods to its customers. Price vs. Quality & Design: Master furniture maintains high quality & provides appealing customized design according to the customer needs at affordable prices. Advertising and Promotion: Master furniture will use different sources to communicate with their targeted market. Newspaper, local cable, billboards, pamphlets are different sources to attract customers. They use the electronic media to attract customers and explain their concept of customization. Their customers being the middle and high class in the society Master furniture uses radio and television to advertise. Posturing and vehicle writing methods can also be implemented to advertise. Master furniture uses media to advertise. These include: †¢Internet †¢Newspaper †¢Radio †¢Television †¢Tradeshows Internet: Advertising through the Internet is the best way to advertise these days. Social networking websites like Facebook are used for advertising. This would be the most effective advertising plot for Master furniture. Newspaper: Most people in Australia read newspaper. So for that reason Master furniture can use the most popular newspaper to advertise. Radio: Radio is also considered as a popular media item. Many people use it for audio entertainment. So Master furniture can also use radio as to advertise. Television: Television is the most popular media item. Every person in the country uses television for entertainment. Therefore Master furniture can use television to advertise. Tradeshows: The trades how is an excellent mechanism to stay connected with the market and network potential customers. Aside from sales promotion the trade shows offer you the ability to see your competition. Master furniture will attend the trade shows held every year and try to attain potential customers. 4.Risk management plan 4.1Purpose and Objectives Risk management plan is to identify and record the potential risks which may threaten the company and also assess identified risks and establishing risk mitigation strategies to mitigate negative impacts on achieving goals and objectives of the business. The purpose of the risk management plan is to describe all aspects of risk management, including: 1)Identifying and recording the potential risks; 2)Classifying the identified risks and assessing impacts of risks; 3)Developing the risk mitigation strategy for each risk; 4)Allocating responsibility; 4.2 Target Audience The target audience of the risk management plan includes: all employees of MF company and its customers and the supplier. 4.3 Risk strategy In order to minimize the negative influences on the business development, the risk management procedure is developed by considering both internal and external factors. The necessary steps are risk Identification, risk assessment and risk Mitigation. All identified risks are categorized into six groups, including Customer Risks, Supplier Risks, Staff Risks, Competitor Risks, Product Risks and Financial Risks. Identified risks are measured in terms of likelihood of occurrence and impacts. By combing the likelihood and impacts, the risk rating is identified to provide the priority of the risks, which would present a better perspective for risk management. The detail information is shown in Table 1below. Table 1 †¢L=Likelihood: 1=Unlikely; 2=Possible; 3= Very Likely †¢C=Impact: 1=Minor; 2=Moderate; 3= Major †¢R=Risk Rating: L=Low; M=Medium; E=Extreme #Risk NameRisk DescriptionConsequence RRisk MitigationResponsibility ACustomer Risks A.1The company highly relies on a small number of major customers Once the larger customers turn to other companies’ product, then the company’s profit will be affected in the short time.The company’s profit and cash flow will be affected in a period of time until finding the new customers to yield revenue.22M†¢Improving the customer satisfaction and keeping long-term relationship with valuable customer groups by regularly contacting them and continually providing the superior products and services. †¢Locking the existing customers and make them become larger customers. †¢Expanding the target customer groups and seeking new and profitable customers.†¢General Manager †¢Department Managers †¢Salesmen BSupplier Risks B.1Highly depends on one supplierOnce the existing supplier is not able to provide the products and services or produce the products to the company, then the company’s normal operations will be affected.The company’s normal operations will be affected because of the shortage of supply.33E†¢Seeking alternative suppliers who are able to provide the similar products and services to the company. †¢Locking the existing supplier by the long-term contracts and maintaining the relationship with the supplier regularly.†¢General Manager †¢Department Managers B.2Product delivery delay riskThe suppliers cannot produce the product and deliver products on time.The company will not deliver products for its customers on time and loss reputation and credibility.11L†¢Seeking alternative suppliers who are able to provide the similar products and services to the company. †¢Monitoring supply contract regularly and urging products delivery.†¢Department Managers †¢Salesman †¢Customer Service Manager CStaff Risks C.1The staff turnover riskSome employees are critical to the business success, such as they deal with the key supplier and larger customers. The company will be affected by staff turnover.Resulting in disruption of the business operation and hard to find the appropriate new staff. The company has to spend both time and money to train the new staff.22M†¢Implementing a strict personnel selection mechanism to find the right employees for the company. †¢Allocating more employees to key position and training employees for backup. †¢HR Manager †¢Department Managers C.2Employee face occupational health and safety(OH&S) risksBecause of the nature of the work, the employees, such as vehicle drivers and porters, would injure in the particular event.The company will be under the risk of fines or paying for injury or death of an employee.11L†¢Establishing appropriate OH&S policies. †¢Regularly maintain vehicles and advocating safe driving.†¢Employees DCompetitor Risks D.1Competitor riskCompetitors will pose a current or potential threat to the business, such as competitors may open the new business nearby or launch similar products with lower price in the market.The sales and revenue of the company will be affected.12L†¢Improving the relationships with large clients. †¢Investing money in developing new products and services. †¢Protecting intellectual property assets confidential and proprietary information, such as designs and copyright. †¢Continually monitoring competitors.†¢General Manager †¢Designer EProduct Risks E.1Large-scale product recall riskDue to product defect, the company has to recall all sold products.The company will huge losses in expense of reworking and the sales and reputation of the company will be affected in long term.13M†¢Monitoring the quality of the products and avoid the situation which would damage the company’s reputation. †¢Training employees.†¢General Manager †¢Salesman †¢Customer Service Manager E.2Copyright riskThe company’s copyright is violated.The sales and revenue of the company will be affected.13M†¢Establishing a copyright policy. †¢Protecting intellectual property assets confidential and proprietary information. †¢Signing a confidential agreement when contracting work out to third parties. †¢Getting copyright consultancy services.†¢General Manager †¢Designers †¢Department Managers FFinancial Risks F.1Liquidity riskThe company doesn’t have enough money to pay its debts.The company’s operation will be affected.22M†¢Managing and monitoring cash flow. †¢Carefully making financial decisions.†¢General Manager †¢Finance employees F.2Credit riskDue to the products and services sold on credit, the customers may be unable to pay the money back.Resulting in financial loss.12L†¢Checking customers’ credit status and signing terms an conditions of trade with customers.†¢Finance employees †¢Salesman 5.Conclusion From what mentioned above wo can get the conclusion that a business plan which includes several parts, a statement of the business, marketing strategy and risk management plan. Establishing a detailed business plan plays a significant role in operating the business and achieving their goals successfully. When setting a plan, the organization should particularly pay attention to risk management plan which can help the business reduce loss the risks result and operate in a smooth way.

First Generations

In her book First Generations, Carol Berkin basically aims to show the readers the power of women which can be traced through our history. Differentiating itself from traditional historical texts, studies, and researches, the book does not omit the valid experiences of women during the seventeenth and eighteenth centuries. It wants to show that women of all races -European, Indian, and African- were critical components of 17th- and 18th-century American history.As such, the author tried to examine the various cultures, ideologies, belief and political systems that were present during those early times in relation to the roles and norms that enveloped women. With this goal at hand, she tried to find evidences and narrative accounts of the lives of ordinary women. She tried to figure out how these ordinary lives were governed, affected, and altered by the varying social expectations about women.Through all of this, Berkin tries to emphasize that women were active partakers in the makin g of history and the alteration of social norms, values, and systems even at a time when they were denied of equal rights. The book’s efficacy in providing deeper knowledge of American Culture To identify the efficacy of a classified historical narrative and exploration, the bases that will be used are the conciseness of the narrative, and its accuracy.Basically, the book presented a complete and concise narrative since it presented a multicultural setting as it tackles the experiences of women from various cultural and racial backgrounds. It involves the analyses of women of European, Indian, and African originalities. However, the book does not stop at carefully delineating women through their race and culture. Instead, Berkin moves a step higher in careful analysis and examination as she explores not only the popular and prominent women from the various cultural originalities.She presents a book which explores the lives of women through the varied roles that they perform- as wives, as daughters, as mothers, and as social participants- in relation to their occupation and social class. A particular example is Berkin’s citation of Margaret Hardenbroeck, a trader. Berkin was able to track down the life of Hardenbroeck, and illustrate how her colonial life as a businesswoman was altered by English colonization of Netherlands. In the book, Hardenbroeck’s economic problems, legal rights, and socially-related issues were examined in relation to what her husband have experienced.By doing so, Berkin was able to demonstrate the differences among the social expectations and pressures between a man and a woman. Another identity that Berkin also examined in the book was Eliza Lucas Pinckney. Unlike Hardenbroeck, Pickney was not very exposed to matters of businesses, colonization, and governmental restrictions at first. Instead, she was constantly struggling to fulfill her domestic responsibilities that were traditionally assigned to women. By these, it means that Pinckney was more concerned and burdened with her roles as a wife, a mother, and a daughter.However, economic circumstances prompted her to adopt expertise in entrepreneurship as she later became the proprietor of her father’s and late husband’s plantations. Berkjin narrates that overtime, Pinckney then developed â€Å"a consciousness of self and a confidence in reason† which she garnered from her education. Through these two, Berkin made a valid conclusion when she pointed out that social class altered the supposed to be gender-specific roles of colonial American society.In the case of accuracy, it can be observed that Berkin lacked primary materials. As such, she tried to overcome the scarcity of primary sources through thorough research and cross-checking with secondary sources. She even acknowledges the said issue when she stated that though â€Å"studies of New England marriage patterns based on diaries and letters and studies of Chesapeake m arriage patterns drawn from demographic data are equally valid,† such cannot be used for a carefully derived cross-culture comparison.However, it seems that her lapse in conclusive data should not be regarded as an important component in her descriptive analysis of the daily lives of women from various geographic regions. It appears that the careful analysis of women of varied social class, racial background, and geographic location during those times is accurate enough to guarantee that the narrative is a well-researched work fit for collections on women studies.As such, the book gave its readers a deeper knowledge of American culture since it was able to touch on a rarely tackled historical subject and component- women. Moreover, the historical exploration that it presented was rather seemingly complete narrative of women history as Berkin explored marriage, motherhood, social interaction, labor, and beliefs. To add to that, the exploration was done in a compare and contrast manner between the social experiences and pressures faced by men and women.Thus, it was clear why women garnered different roles and patterns of empowerment and development from men. Overall, the book demonstrated that women were important factors in history creation and societal alteration. REFERENCES Berkin, Carol (1997). First Generations: Women in Colonial America. First Generations by Carol Berkin. Retrieved January 31, 2008 from www. powells. com/cgi-bin/biblio? inkey=62-9780809016068-0 First Generations by Carol Berkin. Retrieved January 31, 2008 from http://search. barnesandnoble. com/booksearch/isbnInquiry. asp? z=y&endeca=1&isbn=0809016060&itm=2#TABS

Condom Advertising Essay

Condom has been a vital contraceptive and STD prevention tool for thousands of years. Several types of male and female condoms are available. Some condoms are made of plastic or animal tissue i. e. lambskin, latex. Condoms are the most effective against viruses such as HIV but Condom use declined markedly during the 1960s as the birth control pills was introduced and contraceptive devices such IUDs became more widely accepted. After the introduction of birth control pills people started avoiding condoms because according to them sex with condoms doesn’t give that much pleasure, But the emergence of HIV/AIDS in the early 1980s , condom use re-emerged and has became increasingly recognized as a critical means of preventing infection with HIV and other STDs that can facilitate HIV infection. Yet many of those at high risk of contracting HIV are not using condoms consistently. For example, recent studies have found that 40 % of sexually active high school students or adult world wide did not use a condom during their most ecent sexual encounter and 87 percent do not believe they are at risk of acquiring HIV. Controversy over Condoms Advertising: Condoms promotion campaigns especially those using a mass media and targeting sexually active youth are controversial. Public usually don’t want to see condoms commercial. Especially in Islamic society, a large number of people are against contraceptive advertising. Do people really feel embarrassed watching such ads in front of their family? Fear of public controversy makes official support difficult and often weakens the potential impact of mass media interventions by diluting the content of the message. Entertaining condoms commercials do always face public’s controversy. Networks don’t care whether commercials contained message or not, they want decent condoms commercials. They want condoms marketer to hide other benefits of condom except prevention of STDs and HIV/AIDs. But do decent condoms commercial can make an impact on consumers mind? Does use of humor and sexual appeal in condoms commercial lead the youngsters towards sex? Networks have been slow to respond to the increasing public acceptance of condom advertising for fear of arousing the opposition of conservative groups. Networks believe that viewers think that condoms encourage promiscuity or may be uncomfortable with the idea of condom advertising within the privacy of homes. Most of the networks want very decent commercials of condoms or otherwise they do reject commercial; Recently FOX and CBS both rejected the Trojan pigs commercial. Both had accepted Trojan’s previous campaign, which urge condom use because of the possibility that a partner might be H. I. V positive, perhaps unknowingly. In a written response to Trojan, though, FOX said that it had rejected the spot because â€Å"Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy. † Due to limited budget and other restrictions, condom marketers and advertisers are facing many problems, because of these restrictions condoms advertiser tend to direct their message to niches audiences through targeted magazines and cable stations (i-e MTV, Channel V, SHE magazine ) rather than the major broadcast networks. The restrictions placed on condom advertising by networks and local stations combined with the modest dvertising budgets of condoms marketers has kept condom advertising at low to imperceptible levels. Advertising of condoms remains more restricted than advertising of many other products including contraceptives. And whether it is due to those restrictions or for other financial reasons, the advertising budgets of condom companies have been so low that condom ads h ave been relatively rare even on those networks and affiliates willing to accept such ads. We have seen many beer commercials; Viagra and oral contraceptive appear on TV (different networks of world) regularly, condom advertising remains limited and highly controversial. Condom advertising is prohibited by National Association of broadcasters’ (NAB) code of Conducts and many religious parties do not permit networks to air its commercials. The first network in the world was KNTV, San Jose, which despite codes decided to carry a spot for Trojan in 1975. Some of the networks and stations that accept condom commercials impose certain limits on them, such as restricting the time of the day they can be run, or requiring their messages to be focused on diseases prevention rather than birth control. Condom marketers express frustration with the time limits networks impose. Condoms marketer could not place their condom ad during primetime even though other consumer product are able to run a network commercial that stimulate sex. Some networks draw a strong line between messages about disease prevention – which may be allowed – and those about pregnancy prevention, which may be considered controversial for religious and moral reasons. Policies for Condoms Advertising: The sensitive and personal nature of this product category warrants that particular care be exercised by the advertiser in the development of commercials. Such commercials will be accepted only if they meet the following conditions: Commercials must: †¢deal solely with the issue of disease prevention †¢make education of the public of primary importance †¢display and promotion of the product must be done in a responsible and sensible manner Commercials must not: †¢make mention of contraception †¢promote casual sex and promiscuity Public Opposition: Usually in forming policies for condom advertising, networks executives rely heavily on audience feedback. The less they hear from viewers on issues around condoms advertising, the better they assume such advertising is received. Silence is golden in this case! The less response, the better it is. Industry executives agree that the landscape for condom ads has improved markedly in the last several years but note that there are still significant obstacles to overcome for greater consistency in policy and broader acceptance. Advertisers vow to continue trying to reach a broad market through network television and say they will grow their budgets when they can more easily place their ads. Most networks say they will continue to evaluate viewer reception to ads from this small but increasingly less controversial advertiser. Most of the people believe that condom ads motivate young’s to do sex because it eliminates the fear of HIV/AIDS, STDs and Pregnancy. And it opposes the traditional values that sex should be kept within the marriage bed. People oppose condom ads because they promote promiscuity. Some TV stations, especially on cable, permit some limited condom advertising, but only late at night when children are presumed to be asleep. Condoms adverts do often appear in magazines which appeal to young adults. Whenever people see condom commercials they switched the other channel or will turnoff the T. V set or may be leave the gathering immediately. Family planning groups argue such ads could help reduce teen pregnancies and check the spread of sexually transmitted diseases including HIV/AIDS. People celebrate the sensational aspects of sex and sexuality while entangling the public health aspects of the issue in a straightjacket of fear, shame and denial. Manufacturer do use sexy images to sell sneakers, soft drinks, cars and cosmetics, doesn’t it make a sense for the condom marketer to use them. What do we believe that condom advertising should be aired on TV, there was no consensus on how ad should feature the product and when it should be aired. Our world is on the verge of an AIDs epidemic. Can we afford to be coy about sex and contraception? In urban settings, people seem to know that condoms, if used properly can deter the spread of HIV/AIDs and prevent pregnancy. Many new studies have shown that condom advertising, banned for many years on network television is acceptable to most Americans, Europeans, Germans and Asians. The spread of HIV/AIDS has convinced a growing number of governments to liberalize policies toward condom advertising. Condom ads were once banned in the United Kingdom and France, for example, but are now legal. Other countries that explicitly permit condom advertising include Brazil, Colombia, Denmark, France, Peru, Singapore, and Uganda. The government of Ethiopia itself advertises contraceptives, including condoms. In Russia a government safe-sex campaign uses advertising as its main approach. In contrast, some governments continue to forbid condom advertising or strictly regulate it. In Indonesia, for example, condom advertising is not allowed if condoms are promoted for sexual activities such as extramarital sex or sex with commercial sex workers—illicit activities likely to spread HIV/AIDS—but is acceptable if condoms are promoted as a family planning method . Condom ads do not negatively affect viewer’s attitudes toward advertising, although networks restrict the time of the day when condom ads can air and limit their message and tone. But the question arises that these ads should be aired only on a particular time Do the message of safe sex if not for the whole society? Or only particular classes of society are exposed to the risk of sexually transmitted diseases or HIV/AIDs or pregnancy? Ten years ago, no broadcast television network would air a paid condom commercial. Today, three of the six major broadcast networks allow condom companies to advertise on their airwaves, with some limitations on message, tone, and time of day. Fox began accepting condom ads in 1991, CBS in 1998, and NBC in 1999. ABC, UPN, and The WB continue to prohibit paid condom ads. ABC airs ads for prescription birth control pills, and The WB says it would consider ads for the pill as well. UPN and The WB do not broadcast network programming after 10 p. m. Several cable companies have allowed condom advertising for years, and some broadcasters that restrict paid condom ads accept public service ads referencing condoms or safer sex. One advertising agency said that television is one of the most effective means of educating people on the use of contraceptives. However, business people should avoid offending local cultural, social and religious sensitivities. It can be difficult to promote a practice or a product that can interfere with sexual pleasure, can be awkward to use, provides no immediate rewards, and is often associated with distrust and immorality, and whose reliability and effectiveness are often questioned. To be effective, condom promotion must engage people, reach them emotionally, and persuade them that using condoms is important, acceptable, convenient, and the social norm. The advertising of condoms can be especially difficult in conservative societies. The approach in Egypt, where the target is families and the message is family planning, contrasts dramatically with a risque 1998 advertising campaign developed by McCann-Erickson for Durex condoms, targeting young single people and run in Europe. In Egypt, an advertising execution for a condom brand shows a father and mother introducing themselves and their children in a loving way. The message, explained by the parents, is that having only two children, spaced a few years apart, means that one can spend time and attention taking care of them. The advertising of condoms is a very sensitive topic, whether in the context of family planning or preventive health care. In Bahrain, regarded as one of the more liberal Gulf States, the advertising of contraceptives is forbidden. Other products may also be subject to restrictions because of a desire to maintain modesty in the society. For example, a Korean company applied for permission to advertise its underwear product in the Bahrain airport location. The advertising was acceptable only if the words â€Å"Best Cotton Underwear† was removed; which shows the offending text crossed out. Benefits of Condoms Commercials: Several factors proved the importance of condoms advertising: the devastations wrought by HIV/AIDS; the sexual nature of many TV shows; if you see from the public point of view, condoms have an even greater potential in that they can reduce the risk of aids and other STDs, networks are not justifying turning condoms ads down while accepting other contraceptive ads. Following are the main reason why we favored condom commercials: 1) Lack of awareness (especially among sexually active young people) of the effectiveness of condoms in preventing the transmission of HIV/AIDS and some other STIs, as well as pregnancy. ) Promote condom use as fashionable, acceptable and responsible, and as an essential part of HIV/AIDS, sexual health and sex education. 3) Short, 30-60 second radio and television advertising spots can be highly effective in delivering health-related messages. 4) To educate the public to the only product †capable of slowing the spread’’ of acquired immune deficiency syndrome, or AIDS. 5) It will reduce the unwanted pregnancy rates Condoms Advertisement in Pakistan In Pakistan, men are the primary reason why family planning is not a priority and contraceptive use is so low. In a country with about 130 million people, only 12 percent of Pakistani women report using a modern contraceptive method, and Pakistan has the highest total fertility rate among the ten most populous countries. Men’s concerns, beliefs, and practices must be addressed; failure to do so will relegate Pakistan, and its women, to continued high birth rates and unnecessary maternal and child deaths. Men must be motivated to act, to be concerned about their family’s and their wife’s health. Only when men act, or at least do not interfere when their wives desire to act, will the situation improves. The widespread social marketing of condoms in Pakistan has been useful in exposing men to modern methods of avoiding unwanted pregnancies. In Pakistan, men dominate all activities outside the household, including shopping. Thus, men see Sathi condoms at local shops, learn from the media or from friends that it is a simple and affordable means of preventing an unwanted pregnancy, and are inspired to purchase it. Sathi can thus be seen as an introduction to modern contraception, with some couples then graduating to more effective or permanent methods. Targeting Men: The overriding dominance of men as decision-makers in Pakistan, and the restrictions on women’s movements outside the home, has fueled the need to target men in national FP campaigns. Condoms, the premier male contraceptive method, have traditionally been promoted to men. As a result, PSI/SMP has tailored its multi-media condom social marketing messages and educational campaigns to appeal to men and address their resistance points. a. Sense of Male Responsibility The objective of these campaigns is to increase a man’s sense of responsibility for family size and for his wife’s reproductive health. An increased sense of male responsibility – combined with appropriate knowledge about the benefits of family planning, messages which motivate action, and clear instructions on where to go for quality FP products and services – should lead to increased contraceptive use. PSI/SMP has used multiple strategies to motivate men to purchase Sathi condoms. b. Providing Relevant and Correct Information to Men Even with female contraceptive methods – such as Green Star IUDs, oral contraceptives (OCs), and injectables – PSI/SMP targets its messages for male as well as female clients. It is critical to get the men on board since they have an important role not only in the decision to purchase contraceptives, but because they are often the ones to buy the products. In some cases, when a woman’s movements are restricted by purdah, for example, her husband will visit the doctor or pharmacist and may be the only source of information on oral contraceptives and their potential side effects. c. Small Family Norm The PSI/SMP television and cinema commercials which promote Green Star hormonal contraceptives and FP clinics prominently feature men. In one scene, a husband is at first reluctant to discuss family planning with his wife, or permit her to visit a Green Star clinic. After a dream sequence, in which the husband is overwhelmed by rowdy, noisy children, he immediately agrees with his wife that there should be an adequate period between births in order to give each child the time and attention she/he deserves. The commercial closes with the couple visiting a Green Star FP clinic together. d. Male Providers While PSI/SMP is engaged in intensive efforts to train female medical practitioners, it will also train thousands of male doctors and pharmacists. Research indicates that men are more likely to go to other men – particularly male doctors and pharmacists – for information about family planning. It is therefore important that these male medical practitioners provide correct information to men, so that misconceptions can be dispelled and men can assist and even motivate their wives to begin practising contraception. e. Inter-spousal Communication PSI/SMP also communicates more generic messages to the public, those which do not promote a specific contraceptive method or brand, but instead aim to change behaviors in ways that encourage family planning practice. For example, television, radio, and other media promote inter-spousal communication, with a husband and wife discussing family planning options. Research in other countries has shown that couples who discuss family planning are more likely to use modern contraceptives than those couples who avoid the subject. f. Girl Child Throughout its communications campaigns, PSI/SMP has strived to improve the status of women in Pakistan through positive and empowering images and messages. In all PSI/SMP advertisements, for example, a couple is shown with only one child – a girl – with the father obviously loving and caring for the girl. By consistently showing a girl child, PSI/SMP hopes that this will decrease Pakistani men’s preference for a male child, and show that girls are equal in value to boys. Improving the status of women in the eyes of men and in the eyes of the society will lead to increased female empowerment, ultimately resulting in women asserting more control over their reproductive health and family size. Since Pakistan is considered an Islamic society, running condoms commercial on air would raise some controversies. People are not ready to accept these commercials. For them watching condoms commercial, discussing sexual issues is a bit embarrassing. Condom commercial motivates people to have sex out of marriage bed and this is what against their traditional values. It is something that is prohibited in Islam. Condoms advertising were aimed to be potentially socially sensitive in the Asian community, particularly which could clash with traditional values, like keeping oneself disinterested and pure, having few desires, respect for tradition, and moderation.

Collaborative Model of Criminal Justice Essay Example | Topics and Well Written Essays - 4000 words

Collaborative Model of Criminal Justice - Essay Example Interest in the field hastened in the 20th century with the universal establishment of police force, crime management and control. According to Hirsch and Gottfredson (1990), the study of crime has evolved from being a corollary or application of social science into being a distinct field with the recognition of the impact of crime and victimization to society as well as in consideration of its operation as a social institution in ensuring peace, order and stability. However, the premise that crime as a social construct and individual criminality is not at question, has not been absolute or indistinguishable amongst criminological theories. As Estrada (2004) points out, perspectives have changed significantly over time, as indicated by changes in policies. The need to understand the similarities and contradictions is not so much to establish distinctions between sets of theories but rather to develop insights on the modes or perceptions regarding crime, society and individuals over t ime. Before the 20th century the prevailing theories on crime considered individualistic perspective on the development of crime. The motivation to commit criminal acts was considered to be due to the perceived rewards or gains of the acts. In such a setting, the offender actively and deliberately chooses to commit the crime to fulfill a personal desire, derive reward or to pursue an interest. One of the challenges of such a perspective is that there is limited consideration for the development of criminal behaviors or the factors that contribute to their prevalence or the means preempting crime beyond control measures. Shedler and Westen (2004) believe that there the current perspective on crime, particularly regarding its sociological development still need retooling to accommodate personalities that do not comply with models. One aspect that they refer to is that though there is recognition of conscious and unconscious mind of an individual as well as collective consciousness with the development of psychoanalytic perspectives, there is till a significant reliance on models or archetypes. This in turn may limit cultural or social sensitivity which is a critic cal component of crime as a social construct. Similarly, there are some studies indicating that though general personality theories utilizing psychoanalysis may be sufficient for assessment purposes, they may not provide the same level of insights for the development of interventions or therapy (Jackson, 2004). The sociological study of crime developed in the 1940's. Influenced by Freudian psychoanalysis and psychoanalysis, the proposition was that individuals are influenced by their social experience and thus, their desires and motivations can be linked to social developments and issues (Plotnik, 2005). In sociological approaches in the criminology, the perception is that crime is not just individually motivated, going beyond personal choice, motivations, desires or rewards (Brown, 2003). It also diminishes the significance of biological characteristics as precursors of crime. As strange as it may seem based on contemporary knowledge, a number of studies prior to the development of organized police in Europe were conducted to compile physical characteristics of offenders, one of the earliest efforts in profiling (Plotnik, 2005; Oberwittler & Hfer, 2005). Furthermore,

Personal Responsibility in College Life Essay Example | Topics and Well Written Essays - 1500 words

Personal Responsibility in College Life - Essay Example Personal responsibility refers to the sense of realizing, recognizing, accepting and fulfilling the responsibilities for one's individual acts, thoughts, behaviours and responses. Personal responsibility is to comply with the obligations and personal duties that are expected from a person while living in a particular society and environment. When an individual has the sense of understanding his responsibilities and duties he can set the directions for his actions because he becomes aware of the potential consequences and effects of his acts upon his personality as well as the people and surrounding environment. When people gain complete understanding and awareness of their responsibilities and obligations they are able to make the right and informed decisions and choices about their life. They could follow the ideas and plans for their personal improvement because they know their boundaries and potential. It makes people realize their importance and role behind the completion and suc cess of certain tasks and, thus, also motivates them to play their part and make positive contributions towards the fulfilment for certain jobs (Brown, 2009). For me, personal responsibility means a lot because it is all due to personal responsibilities realization that I have gained something in my life as a student and as a member of the society. It is something that keeps me aware about the commitments with myself and the society and also motivates to seek the better ways for the attainment of my goals, career plans and social obligations. During the initial years of my life, I was directed by my parents to differentiate between right and wrong. However, as I grow my sense of taking personal responsibility also grew and gradually I turned into a responsible member of the family, educational institution and the society. I believe that all the successes of an individual are mainly contributed by his sense of recognizing and complying with the personal responsibilities. Hence, what I am today is mainly due to my behaviours, my words, my actions and my thoughts and it would never be possible for me to keep all these elements in single and right direction without giving awareness about my personal responsibilities. It implies that personal responsibility encourages people to build their personalities, career, social status and family life. Personal responsibility guides people during each phase of the life to make sensible and constructive decisions (Susan et al, 2009). Relationship between Personal Responsibility and College Education Personal responsibility appears to be an important issue when it comes to college education. The awareness of personal responsibility distinguishes a mature adult from a child and enables him/her to act as a fully functional human being. Personal responsibility compliments success and achievement because it motivates a person to accomplish the things that he/she wants in life. This motivation plays an important role during the col lege education. The teachers and instructors perform their duties by educating the students. Without realization of personal responsibilities one could not do well at any educational institutes because there are certain things that the students have to learn at their own. The management of time and

Discussion Questions #3 and #4 Personal Statement

Discussion Questions #3 and #4 - Personal Statement Example This has become an accepted economic activity in some countries bringing about a heated debate in some areas as to whether it is moral or not. Aesthetics are not left behind. The dressing codes of people are aimed at attracting the attention of others. In some areas, some clothes are not acceptable especially by females as they are seen to expose them naked hence entice the male counterparts to desire them sexually. This is seen as dangerous to the society because of several sexually transmitted diseases that can potentially claim lives of people thereby drastically reducing human population (White, 2004, p. 116). Zero population growth refers to the situation where there is no growth in human population. It technically occurs when the number of babies born is equal to the number of people dying. It could be reasonable for the world’s global growth since it makes it possible to predict and plan effectively for both the current and future populations. However, it is not attainable since there are different policies in different countries regarding issues of

Justification Report Essay Example | Topics and Well Written Essays - 500 words

Justification Report - Essay Example From among the host of publications and journals reviewed, the following three were actually evaluated: Logistics Management, Transportation Journal and Journal of Business Logistics. However, since our organization would only require one journal, I recommend the Logistics Management since it complies with the criteria set for the most appropriate journal in our profession. As a brief overview of the journal, the Logistics Management boasts of keeping â€Å"logistics and supply chain professionals up-to-date on the latest news and trends in transportation services, equipment and technologies† (EH Publishing Network, 2011). By subscribing to it, our organization would be abreast with the current news, trends and offers that are crucial in the services we offer. The detailed information that makes this journal preferential among the others are as follows: 1. Cost and frequency of publication. Its detailed subscription offer for new subscribers is detailed herein: Cover Price: $9 9.00; Sale Price: $0.00; Savings: 100% (12 issues free delivery within US and Canada). Offered and delivered once a month, new subscribers are given an introductory promotion of receiving free 12 subscribed copies for the first year to enable us to try and avail of their journal. 2. Content.

FAMILY LAW Essay Example | Topics and Well Written Essays - 2500 words - 2

FAMILY LAW - Essay Example The main setback identified in this area is due to the fact that the national criminal justice system does not consider domestic abuse or violence as criminal activities, and fails to provide adequate protection for women against such offences1. To compound the misery, there is considerable bureaucratic apathy among the enforcement authorities, such as the police, prosecutors and judges. These persons have been found to be unwilling to identify the causes of domestic violence. Therefore, the enforcement of laws against domestic violence has not been effective or constructive. Most law enforcing authorities do not view domestic violence as a serious criminal issue, and consider it to be a private problem. Their belief is that women have to deal with the problem of domestic violence and arrive at a solution to it by themselves. Most women believe that the criminal justice system acts as a barrier to their seeking the court’s intervention to eliminate violence. Several international bodies claimed that domestic violence is a violation of human rights. They also demanded that human rights must be made applicable to domestic violence. Human rights treaties have to develop effective instruments to address the problem of do mestic violence2. Activities such as physically hitting or slapping or a threat to cause harm to the victim or child of the victim, threatening to commit suicide or demeaning the victim verbally or physically, restricting the victim in visiting his or her friends or family member would constitute crimes of domestic violence3. Domestic violence is distinct from other types of assault. It should be dealt with separately with a separate dedicated mechanism for handling of cases; and there should be high levels of prosecutions and punishments. Only then will it be possible to eliminate domestic violence from the lives of women. The effects of domestic violence are much higher than that of physical assaults. Psychological damage is a very common

Women Trafficking around the world Research Paper

Women Trafficking around the world - Research Paper Example This trend is expected to grow in the future with the fact that it is highly profitable, lowly investigated and few traffickers are usually prosecuted. In the Middle East, trafficking in women and girls is a prevalent crime where the victims are usually discriminated against by the prevailing cultures and customs. Some laws in the region do not even recognize human trafficking as a crime, which is why the crime continues to fester in the region (Murphy, 2001). Though victims of human trafficking are usually sold for reasons like slavery and forced labor, trafficking for sexual exploitation is still the biggest problem faced in the region. In most states in Arab regions, trafficking for sexual exploitation is not restricted. This is because some countries in the region have retrogressive laws that discriminate against women and favors the men. For example some countries allow temporary marriages, where the man decides when the marriage ends, which means that women and girls can be use d as sex slaves. Another supporting factor is that the women and girls who are caught up in the trafficking syndicates are usually prosecuted as illegal immigrants, which only serves to increase instances of human trafficking. ... The other economic factor that contributes to the women trafficking is the demand for cheap labor in destination countries. For example, Saudi Arabia demands for a lot of cheap labor, so women and children are trafficked from other countries and forced into slavery in this country. The other main cause of women and girls trafficking in the world is the increasing demand for sexual services. In the Middle East, women are usually discriminated against and can be exploited for sexual services Anti-Slavery International (2006). The traffickers understand that victims of human trafficking do not usually have any real rights in the countries of destination, so exploit this chance. Most of the women trafficked into these countries are transformed into sex slaves and commercial sex workers to earn a revenue for their masters. This increased sexual abuse of trafficked persons is recognized by the UN as a cause of increased demand for sexual services and should be addressed separately. The oth er reason why there is an increase in women trafficking is the fact that there are retrogressive laws in the destination countries. As already mentioned, some of the countries of destination of trafficked women and children do not recognize the rights of these women and children. Government lack of control and the lack of laws that prohibit women trafficking serve to increase its instances. For example, lack of legislation that expressly prosecutes human traffickers means that it is going to continue. In many countries, human traffickers are not sufficiently investigated or prosecuted. Domestic violence and organized crime are two other reasons that usually

Article Review Example | Topics and Well Written Essays - 1250 words

Review - Article Example It is observed that once adults start to learn a language they easily grasp those words which are similar to their language to which they can easily relate too. For example, helicopterowhich is in Spanish and helicopter in English are cognates of each other therefore a Spanish child can easily relate to it.These are known as cross-linguistic cognates. There are also certain cognates which have the same meaning but not the same form. Cognates are easy to comprehend as an individual has a very vague idea about it and can join the dots in order to make a complete picture. "When two languages are close, learners will have access to a large number of cognate words" (Ellis, 1999). A lot of researches in the past are based on cognates and how easily one can understand them as a new language learner as compared to words which are not cognates. Cognates act like a stimuli reinforcing and making understanding easier. At times cognates can be semantically quite like each other, there can be res trictions because of grammar found in one language but not the other which can arouse problems occasionally (Odlin, 1989) . The purpose of this study was to understand whether these cognates act as a potential tool for language learning in Early Language Learners (ELL). The authors view on bilingual is that learning languages is essential and just to make it easier and comprehendible cognates are used. Learning English language is essential therefore emphasis is given on considering it as a second language. The author supports his position by providing examples from previous researches andwork done on the same content taking it a step forward. In order to understanding the effect of cognates in (ELL's) various methods were adopted such as research based questions, participation and features of the language. In this the children were allowed to determine and comprehend cognates with their own estimation independently or with certain support depending on his/her caliber. Initially the re wasn’t any drastic difference but gradually they showed improvement with cognates over noncognates. Different techniques were used such as visual and memory aid, age bar, phonological overlapping between the word and its cognate and the prior knowledge of the word. Direct strategy training was used for maximum benefit of 5th grade (ELL). Receptive and expressive help to develop the proficiency in language as well as the pathology of speech and language. Although there wasn’t any study that targeted the cognate status of language which are developing. It was observed that on cognate language of English the bilinguals performed better than the monolinguals but when it came to noncognates both were equal in performance. Statistics were used in order to show the cognate and noncognate items. It was deduced that Spanish students who were ELL did not merely benefit from L1 or L2 on test which were based on receptive vocabulary. An important issue in the methodology that a rises while using the PPVT is item difficulty. Lastly, it was investigated how fast and precisely children knowing only one language i.e. English could match Spanish words to one of the two pictures. This exercise was performed irrespective of language impairment. It was observed that phonological overlap effected performance and language impairment proved to be beneficial. Earlier nonverbal cognate effects were not considered but now

Software Development Essay Example for Free

Software Development Essay The program template represents a complete working Java program, with one or more key lines of code replaced with comments. Read the problem description and examine the sample output; then study the template code. Using the problem-solving tips as a guide, replace the /* */ comments with Java code. Compile and execute the program. Compare your output with the sample output provided. Then answer the follow-up questions. The source code for the template is available at the course website (sclass). Problem Description Write an application that plays â€Å"guess the number† as follows: Your application chooses the number to be guessed by selecting an integer at random in the range 1–1000. The application then displays the following in a label: I have a number between 1 and 1000. Can you guess my number? Please enter your first guess. A JTextField should be used to input the guess. As each guess is input, the background color should change to either red or blue. Red indicates that the user is getting â€Å"warmer,† and blue indicates that the user is getting â€Å"colder.† A JLabel should display either Too High or Too Low to help the user zero in on the correct answer. When the user gets the correct answer, Correct! should be displayed, and the JTextField used for input should be changed to be uneditable. A JButton should be provided to allow the user to play the game again. When the JButton is clicked, a new random number should be generated and the input JTextField changed to be editable. Sample Output Problem-Solving Tips 1. Use methods from the JTextField class to manipulate all JTextField components. For instance, method setText will set the text of the text field, and method setEditable will set whether the text field can be edited or not. 2. Method setBackground from class JFrame sets the background color of the JFrame. 3. Use method nextInt from class Random to generate a random number from 1 to 1000. You will need to scale the range of values produced by random by 1000 and shift the range by 1. 4. Use variables lastDistance and currentDistance to determine the distance of the guess from the actual number. If this distance gets larger between guesses, set the background color of the JFrame to blue. If this distance gets smaller or stays the same, set the background color to red. 5. If you have any questions as you proceed, ask your lab instructor for assistance. Follow-Up Questions and Activities 1. Modify the previous program to keep track of how many guesses the user has made, and display that number in another JLabel in the JFrame. 2. Now modify the previous program so that there is another JLabel in the JFrame that contains the number to be guessed, but does not become visible, until the user guesses the right number. In other words the JLabel is always there, the user just can’t see it until the correct number is guessed. Submission Submit 3 files of the 3 version of GuessGameFrame: GuessGameFrame1, GuessGameFrame, and GuessGameFrame3.java via the slcass.

Mcdonalds Great Britain - the Turnaround Essay Example for Free

Mcdonalds Great Britain the Turnaround Essay Summary of the Problem McDonalds spacious Britain experienced a great deal of hardships and changes. McDonalds US sales have steadily change magnitude but Great Britain has not shown any significant increase. The solid ground for the sluggish sales is because of new chains such as Yo! sushi and Nandos Chicken Restaurants which tickled the Great Britains taste. An issue in the fast food industry is the mad cow sc are. at that place are some comments about McDonalds Great Britain standardised a guy just go to McDonalds for a last resort, the texture, the taste and the feel of the burger was different than before. Also, passel are becoming more health conscious. There was also a lawsuit with McDonalds and two green peace activists. For teenagers, McDonalds appeal to their taste thats why McDonalds UK profit 118 Million (in Euro). Lastly, the company monitors news articles and television references. In Great Britain, they have been rated either as negative or deaf(p). They have taken these comments and certain steps to reverse the trend. They developed new menus composed of salads, grilled chicken and fruits. Their burgers and original menus were modify to suit their audiences taste. They also developed new recipes. They informed people about their foods dietary information. They also got Destinys fry to advertise for the new salad line and they brewed coffee in receipt to the rising coffee house trend. CEO of McDonalds UK has a vision for them. They have to give more value to the customer in order to upgrade the McDonalds experience. They should get fundament to the basics of service and cleanliness. They will re-invent their food with various changes in their ingredients to suit the taste of the customers. The CEO wants McDonalds to become eat restaurant because they have opportunities there.

Case Study: Methanol Poisoning of a Child

Case Study: Methanol Poisoning of a Child Introduction In this PBL, we observe a case of methanol poisoning in a child. We will first define the unfamiliar term of tertiary care centre and proceed to understand acid base homeostasis in the body, the basis for methanol poisoning. Then we will look at how ethanol and methanol are metabolised in the body followed by how methanol poisoning actually works. We will also discuss how the osmolal gap is obtained using osmolality and osmolarity and lastly child abuse. Learning Objectives Definition of unfamiliar terminology An overview of acid base homeostasis in the body How ethanol and methanol are metabolised in the body How does methanol poisoning work Osmolality and osmolarity Child abuse 1. Unfamiliar term: Tertiary care centre A tertiary care centre is where a patient goes to when primary and secondary care have not been able to adequately treat the patient. Tertiary care centres are equipped with highly trained staff and highly dedicated medical equipment to cater to complex treatments or procedures as required by the patient. An example of a tertiary care centre would be the colorectal unit at The Royal London (1). Amareen was transferred to a tertiary care centre to receive more suitable care mainly due to the fact that she was so young and suffering from methanol poisoning. 2. Overview of acid base homeostasis in the body Acid base homeostasis is the regulation of hydrogen ions. The higher the concentration of hydrogen ions, the lower the pH and vice versa. Acidic solutions have a high pH whereas alkaline solutions have a lower pH. The normal pH in the body is in the range of 7.35-7.45. A pH lower than 7.35 results in acidosis whereas a pH higher than 7.45 results in alkalosis. Acid base balance has its basis in the Henderson-Hasselbalch equation shown in Figure 2. If we rearrange the equation, we see that bicarbonate and carbon dioxide directly affects the acid base balance. Figure 2: Henderson-Hasselbalch Equation (3) There are three main ways in which the body controls the acid base balance. These three systems usually work together. Firstly, there are physiologic buffers, each of which consist of a weak acid and its base salt or a weak base and its base acid. Physiologic buffers react immediately within seconds to the change in pH in the body. These buffer systems occur in both intra and extracellular parts of the cells. The main buffering systems for physiologic buffers are extracellular bicarbonate-carbonic acid buffering system, intracellular protein buffers and phosphate buffers in the bone. An overview of the physiologic buffer system is shown below in Figure 1. Figure 1: Physiologic buffer systems (2) If physiologic buffers are not enough to return the pH back to its normal value, pulmonary compensation can take place in the lungs. This works by eliminating or retaining carbon dioxide. Increased ventilation effort (hyperventilation) and decreased ventilation effort (hypoventilation) are the two ways pulmonary compensation works. The changes in pulmonary compensation is rapid within a few minutes. The final compensatory mechanism, renal compensation in the kidney, starts when the previous two mechanisms have failed to regulate the pH level in the body. The kidneys maintain balance by excreting or conserving bicarbonate and hydrogen ions in the body. However, this compensatory mechanism is a long term regulator and takes longer, usually a few hours, to respond to a change in acid base balance. The normal arterial blood gas values for partial pressure of carbon dioxide is 35-45 mmHg/ 4.7 kPa-6.0 kPa and bicarbonate concentration is 22-26 mmol/L. A change in the partial pressure of carbon dioxide or bicarbonate concentration from normal levels results in respiratory or metabolic disorders respectively. This together with acidosis or alkalosis determined by the pH results in 4 main disorders arising. Figure 3 below shows the 4 different disorders and their respective compensatory mechanisms. Figure 3: Diagnosis of the four main acid base disorders and respective compensation mechanisms (4). In Amareen’s case, metabolic acidosis occurs. The major cause is the high production of formic acid which is not excreted quickly from the body. This has caused a decrease in the bicarbonate concentration due to H+ combining with bicarbonate. By the law of mass action using the Henderson- Hasselbalch equation, there is extra CO2 generated thus Amareen shows respiratory compensation via tachypneic breathing whereby the peripheral chemo receptors in the lungs are stimulated which stimulates the alveoli to try to exhale the excess CO2. The exhalation of CO2 would in most cases be enough to correct the metabolic acidosis but in this case as methanol was ingested, external treatment was mandatory to save Amareen’s life. 3. How methanol and ethanol are metabolised in the body Ethanol metabolism Ethanol, commonly known as drinking alcohol, is metabolised primarily by alcohol dehydrogenase in the liver. Once ingested, ethanol is quickly absorbed by the gastrointestinal tract and small intestines with concentrations reaching at maximum level at 20-60 minutes (5). Ethanol is metabolised to acetaldehyde by alcohol dehydrogenase and then to acetate in the mitochondria via aldehyde dehydrogenase. Acetate is then metabolised to Acetyl CoA and subsequently to CO2 and H2O by the Krebs cycle in the mitochondria. Ethanol can also be metabolised by two other pathways: by cytochrome P450 2E1 (CYP2E1) in microsomes of the endoplasmic reticulum when there is a high ethanol consumption and by catalase in peroxisomes (6). The three ways ethanol is metabolised are illustrated in Figure 4 below. Figure 4: Oxidative pathways of ethanol metabolism in the body (7) Methanol metabolism Methanol, commonly known as wood alcohol, can be absorbed by the body via inhalation, ingestion and skin exposure (8). In this specific case, Amareen ingests methanol. When methanol is ingested, it is quickly absorbed by the gastrointestinal tract with concentration reaching a maximum level at 30-90 minutes after ingestion (8). Methanol is primarily metabolised in the liver. In the first step, methanol is metabolised to formaldehyde by alcohol dehydrogenase. Then formaldehyde is subsequently metabolised to formic acid by formaldehyde dehydrogenase. Formic acid is finally metabolised into carbon dioxide and water in the presence of tetrahydrofolate. This final step proceeds very slowly and hence there is an accumulation of formic acid in the body which is the chief cause of methanol poisoning and will be discussed in the next section. Methanol metabolism is illustrated in Figure 5 below. Figure 5: Metabolism of methanol (9) 4. How does methanol poisoning work Symptoms and Causes The main characteristics of methanol poisoning are metabolic acidosis and ocular damage. Formic acid, the metabolite of methanol and not methanol itself is considered to be toxic. The severity of the toxicity correlates with the degree of metabolic acidosis rather than concentration of methanol. (10, 11) The accumulation of formic acid in the body has many detrimental effects if left untreated. The effects of methanol poisoning can be grouped into different phases (12). The phases are described in Table 1 below. Table 1: Different phases of methanol poisoning Formic acid has been shown to inhibit cytochrome C oxidase activity in mitochondria (14) which is similar to the action of cyanide, hydrogen sulphate and carbon monoxide (15). Cytochrome C oxidase is the last enzyme in the electron transport chain of the mitochondria which results in the synthesis of ATP (16). Thus, by inhibiting cytochrome C oxidase, there would be significant reduction in the synthesis of ATP resulting in cell hypoxia leading to cell injury and death (17, 18). The amount of formic acid in the blood is proportional to the increase in the anion gap which measures the contribution of unmeasured anions to acidosis by using the formula [Na+] + [K+] – [Cl-] [HCO3-] (19). A high anion gap of 20mmol/dL was observed in the arterial blood gas of Amareen when she was transferred to the tertiary care centre. A high anion gap indicates the loss of bicarbonate ions without concurrent loss in chloride ions. Thus, a low serum bicarbonate level is a reliable indicator of the severity of methanol poisoning. Other causes of a high anion gap are diabetes keto acidosis, lactic acidosis, ethylene glycol and salycilate. Diagnosis Diagnosis for Amareen was relatively easy as a history was available from her parents stating that she had ingested methanol. This allowed doctors to treat Amareen quickly and correctly to prevent blindness or even death. If a history is unavailable, a test for the osmolal gap (refer to on how osmolal gap is derived) is very useful. A high osmolal gap (>10 mOsm/kg H20) indicates the presence of significant amounts of low molecular weight substances such as methanol. When methanol is metabolised, the osmolal gap returns to the normal and the anion gap increases due to formic acid formation which causes bicarbonate ions to decrease via the Henderson Hasselbach equation. A high serum methanol concentration of 35 mg/dL (> 0mg/dL), low serum bicarbonate level of 18mmol/L, low pH of 7.32 and a high anion gap of 20mmol/dL confirms Amareen’s diagnosis of metabolic acidosis cause by methanol poisoning. Treatments In this case, Amareen is treated with an ethanol drip. This is because like methanol, ethanol uses alcohol dehydrogenase as its first stage of metabolism and that ethanol has a higher affinity for alcohol dehydrogenase than methanol in the ratio of 20:1 (8). Therefore when ethanol enters the bloodstream, they will competitively bind to alcohol dehydrogenase thus inhibiting the formation of formic acid. In a clinical setting, a target level of 100-150 mg/dl is used to saturate alcohol dehydrogenase with ethanol (20). However, ethanol can be a challenge to administer due to irregular rate of metabolism making a steady target level difficult to maintain and it can also cause intoxication (20). Amareen later receives fomepizole treatment after the ethanol drip was not so effective. This is a better treatment because fomepizole has an even higher affinity for alcohol dehydrogenase than methanol in the ratio of 8000:1 (21). This prevents methanol from being metabolised. The advantages of fomepizole are the ease of administration, long duration of effect and that it doesn’t cause intoxication (22). However, fomepizole is very expensive and is less widely available (23). Due to both ethanol and fomepizole being ineffective in reducing the serum concentration of methanol in the body, haemodialysis was started. Haemodialysis is the most effective way to remove methanol and formic acid from the body (24). This works by passing blood from the body through a dialysis machine that contains a series of membranes to filter out unwanted substances and replenish essential minerals to the blood and then pumping blood back to into the body. The reason why haemodialysis was not immediately administered was probably due to it requiring a neck line which is very invasive and can result in multiple complications for Amareen who is only 5 years old. 5. Osmolarity and Osmolality Osmolality refers to the osmolar concentration of plasma per kilogram of solvent. Osmolality is measured using osmometers. Osmolarity on the other hand refers to the osmolar concentration of plasma per litre of solution. This value is calculated using a set formula from measured concentrations of Na+, K+, glucose and urea. The equation is 2[Na+] + 2[K+] + Glucose + Urea (all in mmol/L). Using osmolality and osmolarity, the osmolal gap can be calculated which is the difference between the actual osmolality and the calculated osmolarity which normally lies in the range of 8-10 mOsm/kg (25). 6. Child Abuse There are four main categories of child abuse (26). Physical abuse which involves bodily harm for example bruises, burns and fractures. Emotional abuse that involves persistent emotional ill-treatment or neglect causing adverse effects on the childs emotional development. Sexual abuse by forcing a child to perform sexual activity. This includes ‘non-contact’ sexual activities such as producing child pornography. Lastly, negligence which is the failure of carers to provide the basic physical and psychological needs as well as supervision from harm to the child which results in an adverse effect on the child’s health and development. An example would be protecting a child from dangerous substances which Amareen’s parents have failed to do. References NHS. Barts Health General surgery for patients: NHS; 2014 [cited 2014 11 November]. Available from: http://www.bartshealth.nhs.uk/our-services/services-a-z/g/general-surgery/for-patients/. College AC. Electrolyte Fluid Balance: Austin Community College; 2014 [cited 2014 11 November]. Available from: http://www.austincc.edu/apreview/EmphasisItems/Electrolytefluidbalance.html. Keener P. Okeanos Explorer | Expeditions | INDEX 2010: Indonesia-USA Deep-Sea Exploration | Expedition Purpose 2014 [cited 2014 11 November]. Available from: http://oceanexplorer.noaa.gov/okeanos/explorations/10index/background/edu/purpose.html. Droual R. The Urinary System: Fluid and Electrolyte Balance: Modesto Junior College; 2014 [cited 2014 11 November]. Available from: http://droualb.faculty.mjc.edu/Course%20Materials/Physiology%20101/Chapter%20Notes/Fall%202011/chapter_19%20Fall%202011.htm. Jones AW, Jonsson KA, Neri A. Peak blood-ethanol concentration and the time of its occurrence after rapid drinking on an empty stomach. J Forensic Sci. 1991;36(2):376-85. Zimatkin SM, Deitrich RA. Ethanol metabolism in the brain.: Addiction Biology; 1997. p. 387-400. Zakhari S. Alcohol metabolism and epigenetics changes. Alcohol Res. 2013;35(1):6-16. (IPCS) IPoCS. Methanol. Environmental Health Criteria 196. Geneva: WHO; 1997. Stà ¼rmann K, Ryan MT. Alcohol-Related Emergencies:A New Look At An Old ProblemEmergency Medicine Practice. 2001;3(9):9. Jacobsen D, McMartin KE. Antidotes for methanol and ethylene glycol poisoning. J Toxicol Clin Toxicol. 1997;35(2):127-43. Swartz RD, Millman RP, Billi JE, Bondar NP, Migdal SD, Simonian SK, et al. Epidemic methanol poisoning: clinical and biochemical analysis of a recent episode. Medicine (Baltimore). 1981;60(5):373-82. Tephly TR. The toxicity of methanol. Life Sci. 1991;48(11):1031-41. Martin-Amat G, McMartin KE, Hayreh SS, Hayreh MS, Tephly TR. Methanol poisoning: ocular toxicity produced by formate. Toxicol Appl Pharmacol. 1978;45(1):201-8. Nicholls P. The effect of formate on cytochrome aa3 and on electron transport in the intact respiratory chain. Biochim Biophys Acta. 1976;430(1):13-29. Alonso JR, Cardellach F, Lopez S, Casademont J, Miro O. Carbon monoxide specifically inhibits cytochrome c oxidase of human mitochondrial respiratory chain. Pharmacol Toxicol. 2003;93(3):142-6. Fontanesi F, Soto IC, Barrientos A. Cytochrome c oxidase biogenesis: new levels of regulation. IUBMB Life. 2008;60(9):557-68. Shah S, Pandey V, Thakore N, Mehta I. Study of 63 cases of methyl alcohol poisoning (hooch tragedy in Ahmedabad). J Assoc Physicians India. 2012;60:34-6. Jammalamadaka D, Raissi S. Ethylene glycol, methanol and isopropyl alcohol intoxication. Am J Med Sci. 2010;339(3):276-81. Sejersted OM, Jacobsen D, Ovrebo S, Jansen H. Formate concentrations in plasma from patients poisoned with methanol. Acta Med Scand. 1983;213(2):105-10. Jacobsen D, McMartin KE. Methanol and ethylene glycol poisonings. Mechanism of toxicity, clinical course, diagnosis and treatment. Med Toxicol. 1986;1(5):309-34. Bestic M, Blackford M, Reed M. Fomepizole: a critical assessment of current dosing recommendations. J Clin Pharmacol. 2009;49(2):130-7. Hall TL. Fomepizole in the treatment of ethylene glycol poisoning. Cjem. 2002;4(3):199-204. Rathi M, Sakhuja V, Jha V. Visual blurring and metabolic acidosis after ingestion of bootlegged alcohol. Hemodial Int. 2006;10(1):8-14. Suki WN, Massry SG. Therapy of renal diseases and related disorders: Springer; 1991. Kapur G, Valentini RP, Imam AA, Jain A, Mattoo TK. Serum osmolal gap in patients with idiopathic nephrotic syndrome and severe edema. Pediatrics. 2007;119(6):e1404-7. NICE. When to suspect child maltreatment. July 2009.

Religion and Evangelicalism in Jane Eyre Essay -- Jane Eyre Essays

Religion and Evangelicalism in Jane Eyre    When orphans of the nineteenth century were able to receive an education, it usually came from a charity instution. These charity institutions were founded on a basis of religion. This is the case in Jane Eyre for Mr. Brocklehurst is a clergyman who owns and overlooks the Institution that Jane became a part of. Jane's conversation with the newly met Helen Burns exposes this to the reader. Jane asks the question, "Who was Naomi Brocklehurst?" The reader finds out that she was the lady who built the new part of the Institution. It is her son, Mr. Brocklehurst who "overlooks and directs everything." At Lowood he "is the treasurer and manager of the establishment." It is also at this time that Jane finds out Mr. Brocklehurst is a clergyman (82; ch.5). The goal of charity schools was to teach religion and morals to orphans. Knowing this, and feeling as though Jane needs more moral and religious instruction, Mrs. Reed tells Mr. Brocklehurst that "this little girl has not quite the character and disposition I could wish: should you admit her into Lowood school, I should be glad if the superintendent and teachers were requested to keep a strict eye on her, and, above all, to guard against her worst fault, a tendency to deceit" (65; ch. 4). However, religious and moral teaching were secondary to grammar. Before the Elementary Act of 1870, religious instruction was limited to the beginning or the end of the school sessions (Curtis 386). This is true at Lowood. After the girls get up and wash, they go into a "dimly-lit schoolroom" and the prayers are read. Then, "Business now began: the day's Collect was repeated, certain texts of Scripture were said, and to these succeeded a protracted... ...d takes great care to be plain and dress neatly. Before she leaves her room, she checks to make sure that everything is neat and orderly. She is "still by nature solicitous to be neat" (130; ch. 11). After Mr. Rochester asks her to marry him, when he says that he will send for the family jewels, her relpy is, "No, no, sir! Think of other subjects, and speak of other things, and in another strain. Don't address me as if I were a beauty; I am your plain, Quakerish govnerness" (287; ch. 24). She cannot have jewels because it would upset her plainness and she would no longer look like that "plain, Quakerish" type of girl. Lowood had quite an impact on her life as it was sure to have had on the other children that went there. Works Cited: Bronte, Charlotte. Jane Eyre. London, Penguin Books Ltd.: 1996. (Edited with an Introduction and Notes by Michael Mason).

Labyrinths in Garden of Forking Paths :: World Literature Jorge Luis Borges

In Jorge Luis Borges' "Garden of Forking Paths", we find the protagonist as a Chinese English professor Yu Tsun who is a spy for the German army, obviously chased by his enemy, Richard Madden who is an Irishman at the service of the English army. At first glance, Yu Tsun may seem to be a "loyal" member of the German army but he manifests a characteristic throughout the story as being the oppressed member of the army. It seems that Yu Tsun shows a "desperate desire of the oppressed to be accepted by its oppressors." Yu Tsun doesn't care about Germany which imposed upon him the objection of being a spy. He even refers to the chief as a sick and hateful man and that he only needs to prove to him that a "yellow man" could save his armies. It's ironic because it clearly shows that Yu Tsun is oppressed because of his race (Yellow=Chinese) and yet he still serves the one oppressing him and even seeks its approval. He seems to be struggling in a Labyrinth of oppression, forever lost within i ts walls. This is just one of the Labyrinths that Yu Tsun is engaged/ trapped in. The story speaks about a certain Labyrinth, that which is related to Tsui Pen, a book which is composed of different chapters that seem to be diverging from a single path which also creates its own diverging paths. This particular part in the story challenges/ questions the common notion of time as being a linear process and instead raises a possibility of history branching out in an endless number of diverse directions at each spot in time; every space-time node as the midpoint of a system of branching or forking paths, an ever-recurring moment/place of selection with profound effects on and links to everything else. The book represents a Labyrinth of time "where all possible outcomes occur; each one is the point of departure for other forkings which sometimes converge" ( 22). Also, before going inside Albert's house, Yu Tsun got lost in the garden, which seemed like a maze. This is the result of his pondering over his ancestor's Labyrinth; Getting caught in this maze allowed the reader to reflect over a different perspective about real life. This maze represented the numerous paths that a person can travel and all of the outcomes from these paths. Thus, I can infer that the imagination is one of the representations of the Labyrinth.

The Dead :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Dead   Ã‚  Ã‚  Ã‚  Ã‚  When Gabriel Conroy delivers his wordy yet incredibly moving speech to the gaggle of Dubliners gathered together for the Holidays, he worries, possibly even fears, death. He talks of the future, making it sound cold and inhospitable. He lays compliments on his aunts one after the other about their â€Å" perennial youth’ (pg.166) and their kid ways. Gabriel addresses both the future and the present using a compare and contrast method, making one seem comforting and homey, the other dark and unknown. This comparison adds the aspect of death to Gabriel’s speech because of impermanence of his Aunt Julia and Aunt Kate; the impermanence of good old Irish hospitality, warmth and love.   Ã‚  Ã‚  Ã‚  Ã‚  The reader is also a sense of Gabriel’s desperate fear of death when he speaks of his Aunt Kate and Aunt Julia. He seems defiant of the fact that they are both old and won’t be around to throw parties like these much longer. Gabriel constantly harps on their energy and youthfulness. At first, he sounds simply like a polite young man fiercely complimenting his elder family members as many people do. But as his speech continues and he begins to discuss the attributes of each aunt and how they effect everyone else in the room, Gabriel begins to sound more and more like he is trying to grab and hold on to something completely intangible. And I think that â€Å"thing† is youth. He is trying to preserve his aunts, and every wonderful thing that they represent, forever. He sees that once they perish, there will be no one to throw these parties anymore, no one to extend a warm welcome to anyone who enters their home. In the future, without Gabrielâ₠¬â„¢s aunts, everything they know today will gone; all because of death.   Ã‚  Ã‚  Ã‚  Ã‚  Gabriel starts out his speech with talk of the ideas, both political and scientific, that are beginning to sprout out of young people’s minds as they speak. He fears that these young, educated people will not look back on parties like they are holding at this moment and recognizes the â€Å" qualities of humanity, of hospitality, of kindly humour† (pg. 165) that run rampant through each and every room. He seems to realize the importance of these qualities and he fears that when his generation dies out, so will the mannerisms of the Old Irish ways, the comfort these ways bring him, and mostly, life as he knows it.

Self Analysis Example

Name: Mark Anthony D. MendozaDate: April 20, 2013 Subject: Contemporary Management Theories: Self Analysis Part Ia. INTEREST 1. How do I like to spend my time? I really want to spend my time in doing worthwhile things. I work, study and join adventurous activities. Most importantly, I always find time to participate with our religious activities like our house to house preaching to share the good news about the kingdom of God Jehovah. 2. Do I enjoy working with people? Yes. I enjoy working with different kinds of people. Actually, I prefer working with a group rather than working alone. 3.Do I like to work with mechanical things? Yes. When I was in high school we were taught to do mechanical things like electrical applications, carpentry and troubleshooting appliances. During my free time, I usually do troubleshoot dysfunctional home appliances even though I am not that good at it. 4. Do I enjoy working with data? I do enjoy working with data most especially if it’s numerical or accounting related. 5. Am I a member of many Organizations? No. At present I am only a member of some organizations. 6. Do I enjoy physical activities? I am a very active person enjoying physical activities.I usually play games like table tennis, badminton and volleyball. I also join adventurous activities like mountain climbing. At least twice a year, we enjoy hiking for at most three days in the mountains of Kayapa and Ambaguio. 7. Do I like to read? I am not really that kind of person who is fond of reading. It usually depends on my mood but most of the time my retention is at most two hours. ABILITIES 1. Am I adept at analysis? I believe that I am not that adept regarding analytical matters. 2. Am I adept at working with computers? Yes. It is with the aid of the computer subjects integrated in our curriculum.It is also enhanced by the use of computer s at work. I became familiar with various applications and I was acquainted on how to operate them properly. 3. Do I have good verbal and written communication skills? I can also consider that my writing and speaking abilities are good. It is with the help of the subjects I teach in class. Through regular class discussion my speaking abilities are gradually improved. The many write ups, concept papers, case analyses that I have prepared also enhances my writing abilities. 4. What special talents do I have? I do not have any special talent. 5.At which abilities do I wish I were more adept? I wish I am more intellectually inclined with excellent writing and communication skills. PERSONALITY 1. What are my good and bad traits? Some of my good are the following. I have sense of helping the needy. I also know my responsibilities as a child, brother and as a person to others. I can also consider myself as cheerful. Some of my bad habits are the following. Sometimes, I am late going to work. I am also lazy in doing household chores. 2. Am I competitive? One of my mottos in life is â€Å"Always do your best† . I always do my best in everything I do.It may be academics, work or whatever it maybe. 3. Do I work well with others? I can assume that I work well with others. Basing on my present job most of my officemates, if not all, like to work with me. I can say that because I am easy to work with and I am always practicing flexibility. 4. Am I outspoken? I think so. Most of the time, I say things that I know is right. 5. Am I a leader or a follower? I can be a combination of both but most of the time I am a follower. I am an abiding individual. I usually follow orders as long as it is positive and not against my will. 6.Do I work quickly, or am I methodical? I am a fast worker; I easily find ways on how to get things done. Basing from the comments I have earned from my supervisor during my On-the-job training, she said that I am an accurate and fast worker. 7. Do I get along with others? I think I am. I have group of friends and I can go along with others easily. Again, basing on the comm ents of one of my supervisor from my evaluation, she said that â€Å"everybody in the office likes me†. 8. Am I ambitious? Yes I am. I am really ambitious in the sense that I want to achieve a lot of things in my life.But I think that my ambition is not just an ambition because everything I dream is accompanied with action. 9. Do I work well independently of others? I can also work well independently. This is very true when I make my reaction papers, concept papers and other individual reports. But I am fonder with working with a group. DESIRED JOB ENVIRONMENT 1. Am I willing to relocate? Why? Yes. If it is a requirement for the job to relocate I will be much willing to relocate. I know myself that I can easily adapt different kinds of working environment. Actually, I am also planning to work abroad and that requires relocation. 2.Do I have geographical preference? Why? Yes, I want to work in a place wherein the climate is good. If I would choose the location it would be some where in Europe. I have a preference over the geography of the place where I will work because it might be uncomfortable for me to stay in is some places and that makes me unproductive. 3. Would I mind traveling in my job? For me traveling as part of my job is not a problem. Actually, I do enjoy going to different places. It would be an addition to my experience while performing the task given to me. 4. Do I have to work for a large or nationally known firm to be satisfied?I prefer to work in large and known company. It is for the fact that it will not only offer greater financial help but greater opportunities for career advancement. 5. Must my job offer rapid promotion opportunities? Not necessarily. Even though most of the employees would want to be promoted, I would not consider it as my main stimulus. As long as I am happy with my job it would be good for me. Promotion would just be considered as an additional prize of enjoying my job. 6. If I could design my own job, what char acteristics would it have? I would like that I would be leading the financial aspects of the business.I would like to decide on financial matters, give reports on the standing of the business and share in the decision making. 7. How important is high initial salary for me? For me, high initial salary is not that important because I know that salary increase goes with experience and service. What is important is I like the job I will be doing. EDUCATION 1. How have my courses and extracurricular activities prepared me for a specific job? The courses we had during our undergraduate studies really helped us to be prepared for whatever career path we may go. It is due to these courses that we have been acquainted to different job scenarios.With the help of the On-the-job training, the theories we have learned in school were reinforced to make us fit with the job. 2. Which were my best subjects? My worst? If I am going to base it on the rating I earned. I would say my best subjects would be Physical Education because I got a very high grade. If it is based on learning, I would choose my accounting subjects because I really learned a lot. I consider Income taxation as my worst subject because I got the lowest grade among all the subjects I have taken. It was an irony because the subject is one of the subjects I have taught. . Is my GPA a good indication of my academic ability? Why? I do really believe that my GPA is an actual interpretation of my academic ability. It is because I am convinced that my GPA really shows what I did. 4. Do I aspire to a graduate degree? Before beginning my job? It is not that necessary for me. I got a job before I was being able to hold a degree. 5. Why did I choose my major? Actually, I do not have much good reasons why I choose accounting. I have chosen the field of accounting just because I loved numbers. PERSONAL GOALS 1. What are my short-term and long term goals? Why?My present goal is to be able to pass the CPA board examination. One of my long term goals would be the establishment of my own convenience store and I am the manager. 2. Am I career oriented, or do I have broader interest? I can say that I have broader interest with regards to the career I have chosen. I would not just stick for the fact that I am an accountant but to pursue my goal to become an entrepreneur. 3. What are my career goals? First, I want to pass the CPA board examination. Then work with an auditing company wherein I can travel not only locally but internationally.After gaining all the expertise I would like to run my own business. 4. What jobs are likely to help me achieve my goals? I think any jobs that are related to my degree would be an addition to the achievement of my goals. 5. What do I hope to be doing in 5 years? In 10 year? Five years from now I hope that I would be one of the most successful accountant and employee of a well-known company. And after five years, I hope that I would be managing my own business. 6. What do I want out of life? Poverty, suffering, sickness and death. I would like that every individual would be enjoying the gift of life God has given us.EXPERIENCE 1. What previous jobs have I held? What were my responsibilities in each job? I worked as an Accounts Receivable Analyst. I prepare an analysis of the accounts of every student and make necessary adjustments if errors are made. I was also the liaison office of Saint Mary’s University. I transact business with different banks and other governmental agencies. I prepare premium reports of employees. 2. What internships or co-op positions have held? What were my responsibilities? I have my internship at metro bank. I was assigned to compute and update the time deposits of depositors.I have also done clerical works like sorting of checks and counting cash. 3. What volunteer positions have I held? What were my responsibilities? When one of my officemate attended the review for the CPA board exam, I took over some of her work. I prepare bank reconciliation statements and prepare checks for disbursement. 4. Were any of my jobs or positions applicable to positions I may seeking? How? As an accounting major, I would be looking for job that is in line with my degree. My experience on my previous jobs will be an additional factor because I also learned a lot of things that I may use on my next job. 5.What did I like most about my previous jobs? I like the company of my officemates who are always there to support. I love the way our superior treated us. 6. If I had to do it over again, would I work in these jobs? Why? Yes, I really love the world of accounting. As long as I am still enjoying my field, I would be much willing to do it all over and over again. Part 1b. Leadership Lifeline A 1. What are the key experiences that shaped my present as leader? Being a good follower makes a good leader. All the theories I have learned and the teaching of my teachers during my undergraduate studies helped me to become a good leader.As a teacher, I have known how to management my class properly. Teach them how to be a good student and help them cope up with academic difficulties. I also make it sure that they have learned something about the subject I have taught them. I have also learned a lot of thing from the interaction from my students. 2. Who were the key influences that developed me into the kind of leader I am today? I would give the main credit to my parents who molded me to become a good person. Also with my teachers who shared their knowledge and expertise. My officemates who taught me understand the essence of work and camaraderie. . What are the key lessons I have learned about leadership? As stated above, I believe that a good leader must be a good follower. A leader should not be so autocratic but must listen to the ideas and needs of his team. 4. What was the most difficult leadership challenge that I have experienced as a leader? What was the impact of this challenge to me? The mos t difficult challenge was during my first year of teaching. It is very challenging because I don’t have any teaching experience yet and it was my first time, also for the fact that some of my students are older than me. I took the challenge positively.I prepared my lessons well before discussions. It is very fulfilling because I have received positive outcomes. 5. What have been my experiences in doing collaborative work as a leader? How were my experiences? It is really fun and interesting doing such an activity. I enjoy working with a group most especially on exchanging of ideas. This experience adds up to the confidence in doing successful activity. 6. From my story as a leader what is my purpose in life? As leader, I need to show good example to all the people. I need to exert more effort to be able to meet the expectations of those who believe in my abilities.MY LEADERSHIP LIFELINE B PEELING BACK THE ONION: WHAT IS MY AUTHENTIC SELF 1. My Values and Principles I have gro wn up with the Filipino values of love and respect, giving much importance to family. My principles in life are usually based from the bible. I follow the golden rule that is to do what is right to others so that others will also do the same. I also show genuine love to everyone as much as I can. 2. My strengths I consider my positive attitude toward others, work and life. In addition, I also consider my adept understanding with my chosen field of expertise and numerical reasoning. . My purpose One of my major purposes in life is to help others know to the Kingdom of God. I also may sure that my family would feel how much I care and love them. I am also here to share what I have and serve others. It may not be financially but my presence to them can make a difference. With regards to being a leader, service is what matters most. 4. My weaknesses I have low self-esteem and confidence. I don’t usually have the guts to do things on my own and show what I am really capable. I am always on doubt for myself. I have low regard with my abilities.I also find it difficult to say my opinions about different matters. 5. My talents I am somewhat inclined with numerical reasoning. I don’t really know my talents are. MY LEADERSHIP LIFELINE C What do my story and my authentic self as a leader say about my Worldview, Values, Talents and Purpose. 1. WORLDVIEW: How do you seek or look at the world? What does the world mean to you? I look at the world as a perfect place to explore and share what we have and what we are to others. It means that I need to appreciate all the precious things that are provided to us.The world is also a place where we can show the best we can be and contribute for its development. 2. VALUES: What principles you will never sacrifice? a. Honesty b. Faith c. Justice d. Equality e. Love 3. TALENTS: What are you naturally good at? What do you naturally enjoy to do, think and learn about? a. Numerical reasoning b. Dancing c. Playing sports d. H iking e. Preaching 4. PURPOSE: What is the purpose of your life? What issue, group or sector is involved on life message? One of my major purposes in life is to help others know to the Kingdom of God.I also may sure that my family would feel how much I care and love them. I am also here to share what I have and serve others. It may not be financially but my presence to them can make a difference. With regards to being a leader, service is what matters most. 5. ISSUE: How is your life purpose related to the central issues you are facing? One of the issues I am facing now is time management. As stated above, my major purpose in life is to preach the Kingdom of God but I am working full time so I am face with the dilemma on how to achieve that goal. Most often, I lack time to do all the things I really wanted to do. Part II. STRENGTHS |WEAKNESSES | |Sociable |Tardiness | |Adept in Computer applications |Low self-esteem | |Good reading and communication skills |Doubtful about my abili ties | |Responsible |Low self confidence | |Competitive |Lack of confidence to share opinions | |Fast worker | | |Adaptable | | |Career oriented | |