Effectiveness of celebrity endorsements at Nike

Effectiveness of fame visage at Nike A books Review appellation: Jenny Henley Student No. 20017345 Course: BA market Yr 3 Lecturer: Dennis Harris Contents Page shape Introduction 2 Chapter 1 description of repute Endorsement3 The use of celebrities authoritys4 Celebrity endorsement risks.4-5 Chapter 2 stake Attitude and purchase intentions.6-7 Source Credibility8 Source attracter9 The forgather Up supposition10-11 Role of Transfer of intend Model....11-12 Chapter 3 Does Celebrity endorsement mesh?..13 Effectiveness of Celebrity endorsement at Nike.....14-15 Conclusion..16 Bibliography.17-19 Introduction Why I direct the topic Celebrity endorsements have always interested me. I wanted to study how important celebrity endorsements were to the advertising effort.

The billions of dollars spent per division on celebrity endorsement contracts show that celebrities, homogeneous Liz Hurley, Britney Spears and tiger Woods, play an important role for the advertising industry I mat that the adverts never motivated me to buy, but I wanted to epitome why they are so favourite and how advertisers catch up with them to work in their favour. I chose Nike because they employ nigh of the biggest names in sport. Information Sources I searched databases and journals through the encephalon website, such as ABI inform and emerald. There I put together all the pertinent material. I also read books to discovery which areas of celebrity endorsements to inquire trends and theory. Objectives To show that advertisers but a peck of thought in to selecting the amend celebrities. How th! ey have to use tools like Match up Hypothesis, believability and attractiveness as well as the transfer of intend model. To investigate if it actually increases brand...If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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