Corporate Social Responsibility in Mitsubishi Essay

Corporate Social Responsibility in Mitsubishi - Essay ExampleHowever, Kotler and downwind (2004) defined CSR as the commitment to improve community well-being by discretionary business practices and contributions of the unified resources (Kotler &Lee, 2004, p.3). In any case, the importance of CSR was established in the corporate world only at the origin of the twenty first century. Big companies realized that profit making is no more an easy task, if they survive to contribute something to the community in which it operates. Some companies have good track record of exhibiting their social accountability whereas some other companies are still neglect the needs of the community in which they operate. Mitsubishi fellowship is a reputed Japanese company as far as corporate social responsibility is concerned. The origin of Mitsubishi goes pole to 1870, when the founder, Yataro Iwasaki, started a shipping firm with deuce-ace aging steamships (Mitsubishi Origin, 2010). After Secon d World War, the original Mitsubishi Company disbanded to become separate independent companies as we witness today. The growth of Mitsubishi Company was along the growth of Japan. Whenever, Japanese economy faced troubles, Mitsubishi Organization also faced problems and vice versa. Mitsubishi selected London for opening its first foreign office in 1915 because of Japans better relationships with Britain at that time (Rudlin, 2000, p.8). Since then Mitsubishi opened many another(prenominal) international offices at different parts of the world. Mitsubishi International Corporation (MIC) conducts business in accordance with the three Corporate Principles established by its parent, Mitsubishi Corporation corporate responsibility to society, integrity and fairness, and international understanding through trade(Mitsubishi international corporation Corporate Social responsibility, n. d). Even though, Mitsubishi is contributing heavily to the communities in which it operates, thither ar e certain allegations also against them. This paper briefly analyses the case in favor and against Mitsubishi Company as far as corporate social responsibility is concerned. The case against Mitsubishi Robert Guest, British free-lance writer ground in Hiroshima who contributes business and other articles to The Far Eastern Economic Review and The Independent, has mentioned that an Indian Worker action against Mitsubishi citing racial discriminations. The plaintiff alleged that whereas Japanese employees at Mitsubishi are keep backn English-language lessons at company expense, and egg white staff are provided with the best Japanese-language teaching available, he has been given no assistance whatsoever in his efforts to learn the Japanese language(Guest, n. d). Racial discrimination is one of the major problems existing in the premise of most of the international companies. Globalization has brought many opportunities to the corporate companies to for international businesses how ever, most of the companies like Mitsubishi, try to give more preferences to their local workers even while operating in overseas countries. Such business practices testament always cause severe problems to a company if it decides to operate internationally. On 9 April 1996, the US relate Employment Opportunities Commission (EEOC) filed a class action lawsuit in federal court in Illinois against Mitsubishi Motor Manufacturing of America Inc which claimed that over 300